Does The Twenty-First Century’s Pressure To Constantly Improve Surpass Marxist Predictions?

The way we live today dictates that businesses are open longer, more frequently and in more places at once in order to surpass competition. Even the companies previously considered more independent and bespoke are known to have up to, and often over, at least ten branches across different cities around the UK. Such fast-paced demand means that more traditional methods of bookkeeping, accounting, management and customer service have all had to be improved and updated as companies up their game.

News has emerged that the popular café, EAT, has replaced its age old spreadsheets with cloud-based financial planning tools in order to keep up to speed with the pace of twenty-first century business. This conversion illustrates the need for much more sophisticated account management and financial reporting software that was previously reserved for the serious big time players in the finance industry. Now that high street companies are making this transition, chances are that much of the smaller businesses, if they have not done so already, will follow suit pretty sharpish in order to keep up with this new expected level of efficiency.

It seems that there is an ever increasing demand for the latest in analytical programs in the business world in order to delve deeper and deeper into what is really going on within an organisation. More so than this is the demand for analytical software to find out what is happening within particular target audiences too. The main social media platforms such as Twitter, Facebook and LinkedIn offer analytical insights into audiences and fan-bases that until now have never been available. This follows from the fact that now demand is higher, businesses need to know more about how they can supply more to meet it. What is interesting in this cycle is how far can this be pushed before it all crumbles? Is this super-capitalism going to fall fate to the Marxist predictions, or did Marx miscalculate when he did not account for the internet? 

Now that a lot of business is online, with eCommerce dominating the retail market, consumers are coming to expect an unprecedented level of service unimaginable ten years ago. As online services are available 24/7, people are expecting physical services to be the same. However, being an online business is obviously cheaper and more effective than a traditional bricks and mortar business as less space and manpower is required so businesses can achieve more with less. 

This brings us back round to the demand for improved efficiency. The internet is giving businesses a much bigger opportunity to not only make money but to meet customer’s demands quickly and more easily. Sophisticated financial software is helping all businesses in general, away from the purely business niche we are used to. With this outreach to more niche attributes in order to achieve only the best results, it will be interesting to see how everyday companies will develop, and how long for.