A New Take On Giving - Making Up Your Own Special Occasions
Never a week goes by these days without feeling like I have to buy a gift for someone, for some kind of occasion or for some kind of reason. Is it my imagination or are we turning towards a culture of incessant gift giving and are these occasions and reasons even worth the investment? Do we care? It’s a bit like that poster that was popular a while back that said- ‘Buy More Sh*t or We Are All Fu**ked’. By buying stuff we are investing in the economy, giving people jobs so they can make/provide more stuff. However it’s the same old chicken and egg scenario. We don’t have the jobs and we don’t have the money. What we are left with are these occasions we feel socially pressured to buy stuff for. Let me reel off the names for some. Somehow it feels cathartic, so indulge me please. Rather than celebrate birthdays, just pick a random day in the year (when you really feel like it) and buy someone you care about a present and give it to them. It doesn’t have to be big or expens...