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Showing posts from May, 2017

Urban Cycling Tech in 2017

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There are constant advancements in sporting tech, ranging from simple fitness trackers, to more advanced training machines, and around this time of year, cyclists can start hitting the road more thanks to the drier weather. With the 100th edition of the Giro d'Italia underway, and the Tour De France around the corner, it is time to see what cycling tech is up to and how it can help improve our rides. Mobile Apps Whilst some of us may not quite be on the level as those more seasoned cycling athletes, we can still train, enjoy, and incorporate cycling into our everyday lives. The popular Strava app has announced an innovative new blog feature , where riders can discuss their most recent rides. Although it is not available to everyone yet, this feature will encourage the cycling community to share tips and recommendations for future rides, including key points of interest. The University of Bradford has recently been granted £60 million funding for an augmented rea

Wearable Tech: Fad or Future?

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Image Source: https://pixabay.com/en/smart-watch-apple-technology-style-821559/ Wearable technology was the buzzword scrawled across the notebook of every budding tech journalist upon launch. Months on, it seems that we were expecting far more than current technology was capable of. As such, demand saw a sharp decline . However, recently there have been incredible and innovative advancements in wearable technology and sales are slowly increasing. Is a resurgence in wearable technology on the horizon, and is the new generation anything more than a fad? Watches Previously, product developers and marketers had been experimenting with blurring the lines between smart and traditional watches. But was this the right approach? The first consumer model of any new technology is going to be rough around the edges, but usually the PR and hype around the first iteration is enough to carry sales and consumer interest through, while developers improve on the existing product. Then