The Changing Shape of the Healthcare Logistics Industry
In general, healthcare logistics supply chains are under-optimised when compared to the technological and retail industries for instance. One major factor pharmaceutical and healthcare industries must address is their products are often extremely delicate and require special treatment whilst in transit and storage. Ultimately most products will be destined for human consumption or intended for use on humans so ensuring that specialised products are handled correctly within transit and that it is in compliance with the latest Good Distribution Practice (GDP) Guidelines is a very important aspect. This means that the degree of trust required from the supplier has overshadowed any potential optimisation strategies as this could carry an increased element of risk to the supply chain and in turn, the end customer.
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The Issue
The dilemma that is currently running through the minds of many healthcare manufacturers and distributors alike is the scientific evidence stating that the number of people over the age of 60 is set to double in the coming years, creating a much larger demand for healthcare. World Health Organisation Director General Dr Margaret Chan said "Today, most people, even in the poorest countries, are living longer lives... But this is not enough. We need to ensure these extra years are healthy, meaningful and dignified. Achieving this will not just be good for older people, it will be good for society as a whole."
Investment in the Industry
With all this in mind, the likes of UPS, FedEx and DHL have all realised a clear opportunity to invest heavily into a thriving business market that is set for massive growth. Based on the study suggesting that the average human lifespan is on the increase, these transportation and shipping giants have grasped their chance to drastically grow and develop their businesses into a market that is only set to increase further over the coming years. Their goal is to offer the healthcare industry a realistic opportunity to optimise the supply chain at a time when it is most certainly needed.
FedEx recently acquired logistics services firm Genco which has more than 4 million square feet of storage space dedicated to healthcare. It has developed new technology called SenseAware that monitors shipments and tracks everything from temperature and light exposure to barometric pressure. DHL's supply chain currently generates $3.7 billion from healthcare and life sciences and it also has a similar shipment monitoring system in place called SmartSensor.
They have been working closely with drug-makers including Pfizer and Johnson & Johnson to develop their new system and gain a comprehensive insight into the new territory they have invested in. Existing healthcare logistics companies are also aware that changes are on the horizon and are taking similar action to these newcomers. Many companies are now taking relevant steps and have initiated developments to optimise the supply chain whilst ensuring that there are no detrimental effects imposed along the way.
New Opportunities & the Future of Healthcare Logistics
This new opportunity will give medical and pharmaceutical companies the chance to seek out increased shared distribution space through these new partners. All these new developments within healthcare logistics, brought forwards by the likes of UPS have made these transportation companies highly attractive partners for suppliers to work alongside, whilst also offering the opportunity to reduce current logistics costs.
The future looks bright for healthcare logistics, with lots of exciting new developments within the industry and plenty of collaboration opportunities in place. All interested parties have taken on the challenge of optimising a supply chain that until recently has been stunted due to may external variables, but with the development of modern technologies and an ever-growing population the time for change is now. With so much set to change in the coming years it will be an interesting topic for discussion, but the changes already implemented would suggest that this industry is set for a revolution. Only time can tell if this new approach to the logistical issues surrounding healthcare will have a positive impact upon the industry.
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