The Rise of Cycling in the UK
Source: unsplash.com via Pexels 2012 was a great year for cycling; Bradley Wiggins, Victoria Pendleton and Laura Trott all won gold at the London Olympics. It brought about a new wave of interest in cycling and more than ever, people of all ages wanted to ride a bike. The ‘cycle to work’ scheme, which aims to promote a healthier lifestyle and reduce the negative impact on the environment, has been around since 1999, but it saw renewed interest following Britain’s success in London. Even some of the sports attire for cycling has become popular – sales for casual cycling clothing are ever increasing. There has been a big rise in the trend of ‘athleisure’; the concept of sports-meets-causal clothing which can be worn in either scenario. More and more brands are creating lines, many partnering with celebrities, like Beyonce’s Ivy Park collection with Topshop. This, of course, has been contributed to by the ‘clean eating’ trend which floods most social media feeds these days (